Optimi Life
Optimi is a functional mushroom supplement that is transforming the industry with formulations made from the highest possible quality fruiting body mushrooms.
We created this brand from the ground up through social content, brand identity and a digital e-commerce platform. It was built to reflect a scientific and approachable nature of the brand. Bridging lifestyle and scientific expertise of mushroom benefits.
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Instead of marketing the product via the main ingredient; we use categorical names to be poignant towards the consumer who may not fully understand what each mushrooms capabilities are.
