Argus Fire Assurance
Protecting against fire protects lives, livelihoods and essential infrastructure. That’s why you need the protection that can only come from working with the leader in the industry: Argus. We deliver total fire protection solutions expertly designed to fit your needs while ensuring complete compliance. So you know your business will run without interruption.
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After months of working on Argus's brand strategy we began working to revamp there existing brand into a modern society. Using a muted colour palette with a punching orange to symbolise fire – and with strong use of lines to allude to armour and also construction. These subtle semiotics are used to show Argus as an assuring defence force against fire hazards and are also executed in the brand photography.
